Image File Formats Explained: SVG vs PNG vs JPG vs WebP vs GIF in 2026

Introduction

Choosing the right image format is one of the most impactful decisions a designer or developer makes. Use the wrong format and your website loads slowly, your logos look pixelated on Retina screens, or your file sizes balloon out of control.
This guide breaks down every major image format — SVG, PNG, JPG, WebP, and GIF — with honest comparisons, performance benchmarks, and clear recommendations so you never second-guess your format choice again.
This article is regularly updated to reflect the latest browser support data and format developments. Last updated: February 2026.
Vector vs Raster: The Fundamental Difference

Before comparing individual formats, you need to understand the core distinction:
Raster images (PNG, JPG, WebP, GIF) are made of pixels — tiny colored squares arranged in a grid. Zoom in far enough and you see the individual squares. They have a fixed resolution.
Vector images (SVG) are made of mathematical instructions — lines, curves, shapes, and colors described by coordinates. They render at any resolution without quality loss. You can zoom in infinitely and the edges stay sharp.
This single difference drives almost every format decision you will ever make.
SVG — Scalable Vector Graphics

What It Is

SVG is an XML-based vector format. Instead of storing pixel data, an SVG file contains instructions like "draw a circle at position (50,50) with radius 30 and fill it blue." The browser (or renderer) interprets these instructions and draws the image at whatever size is needed.
Strengths

Infinite scalability — looks perfect at any size, from a 16px favicon to a building-sized billboard
Tiny file sizes for logos, icons, and illustrations — often under 5KB
Editable with code — you can manipulate SVG with CSS and JavaScript
SEO-friendly — text inside SVGs is indexable by search engines
Accessible — supports
</code> and <code class="bg-gray-100 dark:bg-gray-800 px-1.5 py-0.5 rounded text-sm text-[#1cb721] font-mono"><desc></code> elements for screen readers</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Animatable</strong> — CSS transitions, SMIL, and JavaScript all work on SVG elements</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="weaknesses" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Weaknesses</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Not suitable for photographs</strong> — recreating photographic detail in vectors results in enormous files</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Complex illustrations</strong> can become heavy if they contain thousands of paths</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Learning curve</strong> — editing raw SVG XML requires some technical knowledge</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="best-use-cases" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Best Use Cases</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Company logos and brand marks</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Icons and UI elements</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Illustrations and infographics</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Charts and data visualizations</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Animated web graphics</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Favicon sets (one file for all sizes)</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="typical-file-sizes" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Typical File Sizes</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">| Content | SVG Size | PNG Equivalent |
|---------|----------|----------------|
| Simple logo | 2-5 KB | 15-50 KB |
| Icon set (20 icons) | 15-30 KB | 100-200 KB |
| Detailed illustration | 50-200 KB | 300 KB - 2 MB |</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">
    <div class="my-6 p-4 bg-green-50 dark:bg-green-950/30 border-l-4 border-green-500 rounded-r-lg">
      <div class="flex items-start gap-3">
        <svg class="w-5 h-5 text-green-500 mt-0.5 flex-shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
          <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9.663 17h4.673M12 3v1m6.364 1.636l-.707.707M21 12h-1M4 12H3m3.343-5.657l-.707-.707m2.828 9.9a5 5 0 117.072 0l-.548.547A3.374 3.374 0 0014 18.469V19a2 2 0 11-4 0v-.531c0-.895-.356-1.754-.988-2.386l-.548-.547z" />
        </svg>
        <div class="text-green-800 dark:text-green-200 text-sm"><strong class="text-green-700 dark:text-green-300">Pro Tip:</strong> If your image consists of shapes, text, or line art — SVG is almost always the right choice. You can convert existing PNG/JPG logos to SVG using AI-powered tools like <a href="https://vectosolve.com" class="text-[#1cb721] hover:text-[#0090ff] underline underline-offset-2 transition-colors">VectoSolve</a> for instant, high-quality vectorization.
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  </p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="png-portable-network-graphics" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#png-portable-network-graphics" class="hover:text-[#1cb721] transition-colors">PNG — Portable Network Graphics</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="what-it-is" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">What It Is</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">PNG is a lossless raster format that supports transparency. It stores every pixel exactly as defined, without any compression artifacts.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="strengths" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Strengths</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Lossless quality</strong> — no compression artifacts, ever</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Transparency support</strong> — full alpha channel (256 levels of transparency)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Universal support</strong> — works everywhere, in every browser and application</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Good for screenshots</strong> — preserves text and UI elements perfectly</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="weaknesses" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Weaknesses</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Large file sizes</strong> — lossless compression means bigger files than JPG or WebP</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Resolution-dependent</strong> — a 200×200 PNG will look blurry at 400×400</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">No animation support</strong> (APNG exists but has limited adoption)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Overkill for photographs</strong> — JPG or WebP achieve similar visual quality at a fraction of the size</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="best-use-cases" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Best Use Cases</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Screenshots and screen recordings</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Images with transparency (product photos on transparent backgrounds)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">UI assets where pixel-perfect accuracy matters</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Digital art with flat colors and sharp edges</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Source files for further editing (before final export)</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="png-8-vs-png-24-vs-png-32" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">PNG-8 vs PNG-24 vs PNG-32</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">| Variant | Colors | Transparency | Use Case |
|---------|--------|-------------|----------|
| PNG-8 | 256 | Binary (on/off) | Simple icons, web buttons |
| PNG-24 | 16.7M | None | Screenshots, detailed images |
| PNG-32 | 16.7M | Alpha channel | Anything needing smooth transparency |</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="jpg-jpeg-joint-photographic-experts-group" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#jpg-jpeg-joint-photographic-experts-group" class="hover:text-[#1cb721] transition-colors">JPG (JPEG) — Joint Photographic Experts Group</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="what-it-is" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">What It Is</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">JPG is a lossy raster format optimized for photographs. It uses DCT (Discrete Cosine Transform) compression to dramatically reduce file sizes by discarding visual information that the human eye is less likely to notice.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="strengths" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Strengths</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Excellent compression</strong> for photographs — 10:1 ratio with minimal visible quality loss</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Small file sizes</strong> — ideal for large photos and image-heavy pages</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Universal support</strong> — every device, browser, and application supports JPG</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Adjustable quality</strong> — you control the size/quality tradeoff (0-100%)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">EXIF metadata</strong> — stores camera settings, GPS data, timestamps</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="weaknesses" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Weaknesses</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Lossy compression</strong> — quality degrades with each re-save</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">No transparency</strong> — always has a solid background</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Compression artifacts</strong> — visible on text, sharp edges, and flat-color areas</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Poor for logos and icons</strong> — produces blurry edges and noticeable artifacts</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="best-use-cases" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Best Use Cases</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Photography and photographic content</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Hero images and background photos on websites</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Product photography (on solid backgrounds)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Social media images</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Email marketing images (broad compatibility)</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="quality-settings-guide" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Quality Settings Guide</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">| Quality | File Size Reduction | Visible Artifacts | Best For |
|---------|--------------------|--------------------|----------|
| 90-100% | 2-5x | None | Print, archival |
| 75-85% | 5-10x | Minimal | Web (recommended) |
| 50-70% | 10-20x | Noticeable on zoom | Thumbnails, previews |
| Below 50% | 20x+ | Obvious | Placeholder images only |</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">
    <div class="my-6 p-4 bg-amber-50 dark:bg-amber-950/30 border-l-4 border-amber-500 rounded-r-lg">
      <div class="flex items-start gap-3">
        <svg class="w-5 h-5 text-amber-500 mt-0.5 flex-shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
          <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 9v2m0 4h.01m-6.938 4h13.856c1.54 0 2.502-1.667 1.732-3L13.732 4c-.77-1.333-2.694-1.333-3.464 0L3.34 16c-.77 1.333.192 3 1.732 3z" />
        </svg>
        <div class="text-amber-800 dark:text-amber-200 text-sm"><strong class="text-amber-700 dark:text-amber-300">Warning:</strong> Never use JPG for logos, icons, or text-heavy images. The compression artifacts will make them look unprofessional. Use SVG or PNG instead.
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  </p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="webp-google-s-modern-format" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#webp-google-s-modern-format" class="hover:text-[#1cb721] transition-colors">WebP — Google's Modern Format</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="what-it-is" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">What It Is</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">WebP is a modern image format developed by Google that supports both lossy and lossless compression, plus transparency and animation. It was designed to replace both JPG and PNG with smaller files at equal quality.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="strengths" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Strengths</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">25-35% smaller</strong> than equivalent JPG at the same visual quality</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">26% smaller</strong> than equivalent PNG for lossless compression</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Supports transparency</strong> (like PNG) and animation (like GIF)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Both lossy and lossless</strong> modes in one format</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">97%+ browser support</strong> as of 2026</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="weaknesses" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Weaknesses</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Not universally editable</strong> — some older design tools don't support it natively</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Older browsers</strong> (IE11, very old Safari) don't support it</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Lossy mode</strong> still has artifacts on hard edges (better than JPG, but still visible)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Not ideal for print</strong> — most print workflows expect JPG, PNG, TIFF, or PDF</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="best-use-cases" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Best Use Cases</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Web photographs (replacing JPG)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Web graphics with transparency (replacing PNG)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">E-commerce product images</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Content-heavy websites (blogs, news sites)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Progressive web apps</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="webp-vs-jpg-file-size-comparison" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">WebP vs JPG File Size Comparison</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">| Image Type | JPG (80% quality) | WebP (80% quality) | Savings |
|-----------|-------------------|---------------------|---------|
| Landscape photo | 250 KB | 170 KB | 32% |
| Product photo | 180 KB | 125 KB | 31% |
| UI screenshot | 300 KB | 200 KB | 33% |
| Portrait photo | 200 KB | 140 KB | 30% |</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="gif-graphics-interchange-format" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#gif-graphics-interchange-format" class="hover:text-[#1cb721] transition-colors">GIF — Graphics Interchange Format</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="what-it-is" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">What It Is</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">GIF is one of the oldest web image formats (1987). It supports animation and basic transparency, but is limited to a 256-color palette.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="strengths" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Strengths</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Animation support</strong> — the original animated image format for the web</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Universal support</strong> — works literally everywhere</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Small files</strong> for simple animations with limited colors</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Binary transparency</strong> — supports transparent backgrounds (on/off only)</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="weaknesses" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Weaknesses</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">256 color limit</strong> — causes visible banding and dithering on photographs</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Large animated files</strong> — a 5-second GIF can easily exceed 5-10 MB</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">No alpha transparency</strong> — only fully transparent or fully opaque pixels</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Outdated compression</strong> — WebP and AVIF achieve better animation at smaller sizes</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h3 id="best-use-cases" class="text-xl font-bold mt-8 mb-3 text-gray-900 dark:text-white scroll-mt-20">Best Use Cases</h3></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Short, simple animations (loading spinners, micro-interactions)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Memes and reaction images (cultural standard)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Email marketing (broadest animation support in email clients)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Simple pixel art</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">
    <div class="my-6 p-4 bg-green-50 dark:bg-green-950/30 border-l-4 border-green-500 rounded-r-lg">
      <div class="flex items-start gap-3">
        <svg class="w-5 h-5 text-green-500 mt-0.5 flex-shrink-0" fill="none" viewBox="0 0 24 24" stroke="currentColor">
          <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9.663 17h4.673M12 3v1m6.364 1.636l-.707.707M21 12h-1M4 12H3m3.343-5.657l-.707-.707m2.828 9.9a5 5 0 117.072 0l-.548.547A3.374 3.374 0 0014 18.469V19a2 2 0 11-4 0v-.531c0-.895-.356-1.754-.988-2.386l-.548-.547z" />
        </svg>
        <div class="text-green-800 dark:text-green-200 text-sm"><strong class="text-green-700 dark:text-green-300">Pro Tip:</strong> For web animations, consider replacing GIF with WebP animations (33% smaller), CSS animations (for UI elements), or short MP4/WebM videos (90%+ smaller for complex animations).
</div>
      </div>
    </div>
  </p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="the-decision-flowchart" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#the-decision-flowchart" class="hover:text-[#1cb721] transition-colors">The Decision Flowchart</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">Here is a simple decision process for choosing the right format:</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><strong class="font-semibold text-gray-900 dark:text-white">Step 1: Is it a logo, icon, or illustration with shapes/lines?</strong>
→ Yes: <strong class="font-semibold text-gray-900 dark:text-white">Use SVG</strong></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><strong class="font-semibold text-gray-900 dark:text-white">Step 2: Does it need transparency?</strong>
→ Yes + Web only: <strong class="font-semibold text-gray-900 dark:text-white">Use WebP</strong>
→ Yes + Universal compatibility needed: <strong class="font-semibold text-gray-900 dark:text-white">Use PNG</strong></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><strong class="font-semibold text-gray-900 dark:text-white">Step 3: Is it a photograph?</strong>
→ Yes + Web only: <strong class="font-semibold text-gray-900 dark:text-white">Use WebP</strong>
→ Yes + Universal compatibility needed: <strong class="font-semibold text-gray-900 dark:text-white">Use JPG</strong></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><strong class="font-semibold text-gray-900 dark:text-white">Step 4: Does it need animation?</strong>
→ Yes + Short/simple: <strong class="font-semibold text-gray-900 dark:text-white">Use GIF or WebP</strong>
→ Yes + Complex/long: <strong class="font-semibold text-gray-900 dark:text-white">Use MP4/WebM video</strong></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><strong class="font-semibold text-gray-900 dark:text-white">Step 5: Default</strong>
→ Web: <strong class="font-semibold text-gray-900 dark:text-white">WebP</strong>
→ Everything else: <strong class="font-semibold text-gray-900 dark:text-white">PNG</strong></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="format-comparison-at-a-glance" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#format-comparison-at-a-glance" class="hover:text-[#1cb721] transition-colors">Format Comparison at a Glance</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">| Feature | SVG | PNG | JPG | WebP | GIF |
|---------|-----|-----|-----|------|-----|
| Type | Vector | Raster | Raster | Raster | Raster |
| Compression | N/A | Lossless | Lossy | Both | Lossless |
| Transparency | Yes | Yes (alpha) | No | Yes (alpha) | Yes (binary) |
| Animation | Yes | Limited | No | Yes | Yes |
| Max Colors | Unlimited | 16.7M | 16.7M | 16.7M | 256 |
| Scalability | Infinite | Fixed | Fixed | Fixed | Fixed |
| Browser Support | 98%+ | 100% | 100% | 97%+ | 100% |
| Best File Size | Logos/icons | Screenshots | Photos | All web images | Simple animations |
| Editable with code | Yes | No | No | No | No |
| SEO (text indexing) | Yes | No | No | No | No |
| Print-ready | Yes | Yes | Yes | Limited | No |</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="performance-impact-real-numbers" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#performance-impact-real-numbers" class="hover:text-[#1cb721] transition-colors">Performance Impact: Real Numbers</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">Image format choice has a direct impact on web performance. Here are typical improvements from format optimization on a content-heavy website:</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Switching photos from PNG to WebP</strong>: 60-70% reduction in image payload</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Switching photos from JPG to WebP</strong>: 25-35% reduction</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Switching logos/icons from PNG to SVG</strong>: 70-90% reduction, plus infinite scalability</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc"><strong class="font-semibold text-gray-900 dark:text-white">Replacing GIF animations with WebP</strong>: 30-50% reduction</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">For a typical website with 20 images on a page, optimizing formats alone can reduce page load time by 1-3 seconds and save 500KB-2MB of bandwidth per page load.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">
      <div class="my-8 p-6 bg-gradient-to-br from-[#1cb721]/5 to-[#0090ff]/5 dark:from-[#1cb721]/10 dark:to-[#0090ff]/10 rounded-xl border border-[#1cb721]/20">
        <h4 class="flex items-center gap-2 text-lg font-bold text-gray-900 dark:text-white mb-4">
          <svg class="w-5 h-5 text-[#1cb721]" fill="none" viewBox="0 0 24 24" stroke="currentColor">
            <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 12l2 2 4-4m6 2a9 9 0 11-18 0 9 9 0 0118 0z" />
          </svg>
          Key Takeaways
        </h4>
        <ul class="space-y-3"><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span><strong class="font-semibold text-gray-900 dark:text-white">SVG</strong> for logos, icons, illustrations — unbeatable at any scale</span>
      </li><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span><strong class="font-semibold text-gray-900 dark:text-white">WebP</strong> for web photographs and graphics — best balance of quality and size</span>
      </li><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span><strong class="font-semibold text-gray-900 dark:text-white">PNG</strong> when you need lossless quality + universal compatibility + transparency</span>
      </li><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span><strong class="font-semibold text-gray-900 dark:text-white">JPG</strong> for photographs that need universal compatibility (email, legacy systems)</span>
      </li><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span><strong class="font-semibold text-gray-900 dark:text-white">GIF</strong> only for simple animations in contexts that don't support WebP</span>
      </li><li class="flex items-start gap-2 text-gray-700 dark:text-gray-300">
        <svg class="w-5 h-5 text-[#1cb721] mt-0.5 flex-shrink-0" fill="currentColor" viewBox="0 0 20 20">
          <path fill-rule="evenodd" d="M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z" clip-rule="evenodd" />
        </svg>
        <span>Converting raster logos to SVG gives the biggest quality improvement — try it with <a href="https://vectosolve.com/png-to-svg" class="text-[#1cb721] hover:text-[#0090ff] underline underline-offset-2 transition-colors">VectoSolve</a></span>
      </li></ul>
      </div>
    </p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="what-about-avif" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#what-about-avif" class="hover:text-[#1cb721] transition-colors">What About AVIF?</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">AVIF (AV1 Image File Format) is the newest contender, offering even better compression than WebP. However, as of early 2026:</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Browser support is at ~92% (missing in some older mobile browsers)</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Encoding is significantly slower than WebP</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">Tool support is still catching up</li>
<li class="ml-6 text-gray-700 dark:text-gray-300 list-disc">For most use cases, WebP offers the best balance of support, quality, and tooling</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">AVIF is worth watching, but WebP remains the safer choice for production websites today.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="converting-between-formats" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#converting-between-formats" class="hover:text-[#1cb721] transition-colors">Converting Between Formats</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">The most common conversion needs:</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-decimal"><strong class="font-semibold text-gray-900 dark:text-white">PNG/JPG logo → SVG</strong>: Use AI-powered vectorization to convert raster logos to infinitely scalable vectors. This is the single biggest quality upgrade most brands can make.</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-decimal"><strong class="font-semibold text-gray-900 dark:text-white">PNG → WebP</strong>: Use build tools (Next.js Image, Sharp, Squoosh) for automatic conversion during deployment.</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-decimal"><strong class="font-semibold text-gray-900 dark:text-white">GIF → WebP/MP4</strong>: Convert animated GIFs to save 30-90% bandwidth while maintaining visual quality.</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><li class="ml-6 text-gray-700 dark:text-gray-300 list-decimal"><strong class="font-semibold text-gray-900 dark:text-white">SVG → PNG</strong>: For contexts that require raster (email clients, some social media platforms), export SVG at the exact resolution needed.</li></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg"><h2 id="conclusion" class="text-2xl font-bold mt-12 mb-4 text-gray-900 dark:text-white scroll-mt-20 group">
      <a href="#conclusion" class="hover:text-[#1cb721] transition-colors">Conclusion</a>
    </h2><div class="clear-both"></div></p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">Format choice is not about picking a "winner" — it is about matching the format to the content and context. SVG dominates for graphics and logos. WebP is the modern default for web photographs. PNG and JPG remain essential for universal compatibility. GIF holds on for simple animations and cultural relevance.</p><p class="text-gray-700 dark:text-gray-300 mb-4 leading-relaxed text-base md:text-lg">The biggest wins come from <strong class="font-semibold text-gray-900 dark:text-white">converting raster logos and icons to SVG</strong> (infinite scalability, tiny files) and <strong class="font-semibold text-gray-900 dark:text-white">using WebP for all web photographs</strong> (25-35% savings over JPG). Start with these two changes and you will see immediate improvements in both quality and performance.</p></div></div><div class="mt-10 pt-6 border-t border-gray-200 dark:border-gray-700"><div class="flex flex-wrap items-center gap-2"><span class="text-sm font-medium text-gray-600 dark:text-gray-400 mr-2">Tags:</span><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">svg</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">png</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">jpg</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">webp</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">gif</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">image formats</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">web performance</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">file formats</div><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 text-foreground text-xs">format comparison</div></div></div><div class="mt-6 flex items-center gap-4"><span class="text-sm font-medium text-gray-600 dark:text-gray-400">Share:</span><div class="flex items-center gap-2"><a href="https://twitter.com/intent/tweet?text=Image%20File%20Formats%20Explained%3A%20SVG%20vs%20PNG%20vs%20JPG%20vs%20WebP%20vs%20GIF%20in%202026&url=" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center w-9 h-9 rounded-lg bg-gray-100 dark:bg-gray-800 text-gray-600 dark:text-gray-400 hover:bg-[#1DA1F2] hover:text-white transition-colors" aria-label="Share on X (Twitter)"><svg class="w-4 h-4" fill="currentColor" viewBox="0 0 24 24"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></svg></a><a href="https://www.linkedin.com/sharing/share-offsite/?url=" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center w-9 h-9 rounded-lg bg-gray-100 dark:bg-gray-800 text-gray-600 dark:text-gray-400 hover:bg-[#0A66C2] hover:text-white transition-colors" aria-label="Share on LinkedIn"><svg class="w-4 h-4" fill="currentColor" viewBox="0 0 24 24"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg></a><a href="https://www.facebook.com/sharer/sharer.php?u=" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center w-9 h-9 rounded-lg bg-gray-100 dark:bg-gray-800 text-gray-600 dark:text-gray-400 hover:bg-[#1877F2] hover:text-white transition-colors" aria-label="Share on Facebook"><svg class="w-4 h-4" fill="currentColor" viewBox="0 0 24 24"><path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z"></path></svg></a></div><button class="inline-flex items-center justify-center whitespace-nowrap text-sm font-medium ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 border border-input bg-background hover:bg-accent hover:text-accent-foreground h-9 rounded-md px-3 text-gray-600 dark:text-gray-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share2 w-4 h-4 mr-2"><circle cx="18" cy="5" r="3"></circle><circle cx="6" cy="12" r="3"></circle><circle cx="18" cy="19" r="3"></circle><line x1="8.59" x2="15.42" y1="13.51" y2="17.49"></line><line x1="15.41" x2="8.59" y1="6.51" y2="10.49"></line></svg>Share</button></div><div class="mt-8 p-4 bg-gray-50 dark:bg-[#1a1d21] rounded-lg"><h4 class="text-sm font-semibold text-gray-900 dark:text-white mb-3">You might also like:</h4><ul class="space-y-2"><li><a class="text-sm text-[#1cb721] hover:text-[#0090ff] transition-colors flex items-center gap-2" href="/blog/website-svg-optimization-speed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3 h-3"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg>Website SVG Optimization: Boost Your Site Speed by 70%</a></li><li><a class="text-sm text-[#1cb721] hover:text-[#0090ff] transition-colors flex items-center gap-2" href="/blog/why-svg-future-web-graphics-performance-seo"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3 h-3"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg>Why SVG Is the Future of Web Graphics: Performance, SEO & Accessibility</a></li><li><a class="text-sm text-[#1cb721] hover:text-[#0090ff] transition-colors flex items-center gap-2" href="/blog/svg-vs-png-which-is-better"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3 h-3"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg>SVG vs PNG: Which Image Format Should You Use? (Complete Comparison)</a></li></ul></div><div class="mt-10 p-6 bg-gradient-to-r from-[#1cb721]/10 to-[#0090ff]/10 dark:from-[#1cb721]/20 dark:to-[#0090ff]/20 rounded-xl border border-[#1cb721]/30"><div class="flex flex-col md:flex-row items-center gap-4"><div class="flex-1 text-center md:text-left"><h3 class="text-lg font-bold text-gray-900 dark:text-white mb-1">Try Vectosolve Now</h3><p class="text-sm text-gray-600 dark:text-gray-400">Convert your images to high-quality SVG vectors with AI</p></div><a href="/"><button class="inline-flex items-center justify-center whitespace-nowrap rounded-md text-sm ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 bg-primary hover:bg-primary/90 h-10 px-4 py-2 bg-gradient-to-r from-[#1cb721] to-[#0090ff] hover:from-[#1cb721]/90 hover:to-[#0090ff]/90 text-white font-semibold"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-sparkles w-4 h-4 mr-2"><path d="m12 3-1.912 5.813a2 2 0 0 1-1.275 1.275L3 12l5.813 1.912a2 2 0 0 1 1.275 1.275L12 21l1.912-5.813a2 2 0 0 1 1.275-1.275L21 12l-5.813-1.912a2 2 0 0 1-1.275-1.275L12 3Z"></path><path d="M5 3v4"></path><path d="M19 17v4"></path><path d="M3 5h4"></path><path d="M17 19h4"></path></svg>Start Free Conversion</button></a></div></div></div></article><section class="py-12 px-4 bg-white dark:bg-[#2d3339] border-t border-gray-200 dark:border-gray-700"><div class="max-w-4xl mx-auto"><h2 class="text-xl font-bold text-gray-900 dark:text-white mb-6">Related articles</h2><div class="grid grid-cols-1 md:grid-cols-3 gap-4"><a class="group block" href="/blog/best-ai-image-tools-designers-2026"><div class="rounded-lg text-card-foreground shadow-sm h-full bg-white dark:bg-[#2d3339] 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Graphics for Product Excellence</h3><div class="flex items-center gap-2 mt-2 text-xs text-gray-500"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-clock w-3 h-3"><circle cx="12" cy="12" r="10"></circle><polyline points="12 6 12 12 16 14"></polyline></svg>11 min</div></div></div></a></div></div></section><section class="py-12 px-4 bg-gray-50 dark:bg-[#212529]"><div class="max-w-4xl mx-auto"><div class="flex items-center gap-2 mb-6"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-wrench w-5 h-5 text-[#1cb721]"><path d="M14.7 6.3a1 1 0 0 0 0 1.4l1.6 1.6a1 1 0 0 0 1.4 0l3.77-3.77a6 6 0 0 1-7.94 7.94l-6.91 6.91a2.12 2.12 0 0 1-3-3l6.91-6.91a6 6 0 0 1 7.94-7.94l-3.76 3.76z"></path></svg><h2 class="text-xl font-bold text-gray-900 dark:text-white">Related Conversion Tools</h2></div><div class="grid grid-cols-1 md:grid-cols-3 gap-4"><a class="group p-4 bg-white dark:bg-[#2d3339] rounded-lg border border-gray-200 dark:border-gray-700 hover:border-[#1cb721] transition-all hover:shadow-md" href="/convert/png-to-svg"><div class="flex items-center gap-2 mb-2"><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent hover:bg-primary/80 bg-[#0090ff]/10 text-[#0090ff]">Free Tool</div></div><h3 class="font-semibold text-gray-900 dark:text-white group-hover:text-[#1cb721] transition-colors">PNG<!-- --> to <!-- -->SVG<!-- --> Converter</h3><p class="text-sm text-gray-600 dark:text-gray-400 mt-1 line-clamp-2">Convert <!-- -->PNG<!-- --> images to scalable <!-- -->SVG<!-- --> vectors</p><div class="flex items-center text-sm text-[#1cb721] font-medium mt-3">Try free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-4 h-4 ml-1 group-hover:translate-x-1 transition-transform"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a class="group p-4 bg-white dark:bg-[#2d3339] rounded-lg border border-gray-200 dark:border-gray-700 hover:border-[#1cb721] transition-all hover:shadow-md" href="/convert/jpg-to-svg"><div class="flex items-center gap-2 mb-2"><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent hover:bg-primary/80 bg-[#0090ff]/10 text-[#0090ff]">Free Tool</div></div><h3 class="font-semibold text-gray-900 dark:text-white group-hover:text-[#1cb721] transition-colors">JPG<!-- --> to <!-- -->SVG<!-- --> Converter</h3><p class="text-sm text-gray-600 dark:text-gray-400 mt-1 line-clamp-2">Convert <!-- -->JPG<!-- --> images to scalable <!-- -->SVG<!-- --> vectors</p><div class="flex items-center text-sm text-[#1cb721] font-medium mt-3">Try free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-4 h-4 ml-1 group-hover:translate-x-1 transition-transform"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a class="group p-4 bg-white dark:bg-[#2d3339] rounded-lg border border-gray-200 dark:border-gray-700 hover:border-[#1cb721] transition-all hover:shadow-md" href="/convert/jpeg-to-svg"><div class="flex items-center gap-2 mb-2"><div class="inline-flex items-center rounded-full border px-2.5 py-0.5 text-xs font-semibold transition-colors focus:outline-none focus:ring-2 focus:ring-ring focus:ring-offset-2 border-transparent hover:bg-primary/80 bg-[#0090ff]/10 text-[#0090ff]">Free Tool</div></div><h3 class="font-semibold text-gray-900 dark:text-white group-hover:text-[#1cb721] transition-colors">JPEG<!-- --> to <!-- -->SVG<!-- --> Converter</h3><p class="text-sm text-gray-600 dark:text-gray-400 mt-1 line-clamp-2">Convert <!-- -->JPEG<!-- --> images to scalable <!-- -->SVG<!-- --> vectors</p><div class="flex items-center text-sm text-[#1cb721] font-medium mt-3">Try free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-4 h-4 ml-1 group-hover:translate-x-1 transition-transform"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></section><section class="py-20 px-4 bg-gradient-to-r from-[#1cb721] to-[#0090ff] relative overflow-hidden"><div class="absolute inset-0 opacity-10"><div class="absolute top-10 left-10 w-32 h-32 bg-white rounded-full blur-3xl"></div><div class="absolute bottom-10 right-10 w-40 h-40 bg-white rounded-full blur-3xl"></div></div><div class="max-w-4xl mx-auto text-center relative z-10"><div class="inline-flex items-center gap-2 px-4 py-2 bg-white/20 rounded-full mb-6"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-zap w-4 h-4 text-white"><polygon points="13 2 3 14 12 14 11 22 21 10 12 10 13 2"></polygon></svg><span class="text-sm font-medium text-white">AI-Powered Vectorization</span></div><h2 class="text-3xl md:text-4xl font-bold text-white mb-4">Ready to vectorize your images?</h2><p class="text-white/90 mb-8 max-w-xl mx-auto text-lg">Convert your PNG, JPG, and other images to high-quality, scalable SVG vectors in seconds.</p><div class="flex flex-col sm:flex-row items-center justify-center gap-4"><a href="/"><button class="inline-flex items-center justify-center whitespace-nowrap text-sm ring-offset-background focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 h-11 rounded-md bg-white text-[#1cb721] hover:bg-gray-100 font-semibold px-8 shadow-xl hover:shadow-2xl transition-all"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-sparkles w-5 h-5 mr-2"><path d="m12 3-1.912 5.813a2 2 0 0 1-1.275 1.275L3 12l5.813 1.912a2 2 0 0 1 1.275 1.275L12 21l1.912-5.813a2 2 0 0 1 1.275-1.275L21 12l-5.813-1.912a2 2 0 0 1-1.275-1.275L12 3Z"></path><path d="M5 3v4"></path><path d="M19 17v4"></path><path d="M3 5h4"></path><path d="M17 19h4"></path></svg>Start Converting Free</button></a><a href="/pricing"><button 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Use the wrong format and your website loads slowly, your logos look pixelated on Retina screens, or your file sizes balloon out of control.\n\nThis guide breaks down every major image format — **SVG, PNG, JPG, WebP, and GIF** — with honest comparisons, performance benchmarks, and clear recommendations so you never second-guess your format choice again.\n\n:::info\nThis article is regularly updated to reflect the latest browser support data and format developments. Last updated: February 2026.\n:::\n\n## Vector vs Raster: The Fundamental Difference\n\nBefore comparing individual formats, you need to understand the core distinction:\n\n**Raster images** (PNG, JPG, WebP, GIF) are made of pixels — tiny colored squares arranged in a grid. Zoom in far enough and you see the individual squares. They have a fixed resolution.\n\n**Vector images** (SVG) are made of mathematical instructions — lines, curves, shapes, and colors described by coordinates. They render at any resolution without quality loss. You can zoom in infinitely and the edges stay sharp.\n\nThis single difference drives almost every format decision you will ever make.\n\n## SVG — Scalable Vector Graphics\n\n### What It Is\n\nSVG is an XML-based vector format. Instead of storing pixel data, an SVG file contains instructions like \"draw a circle at position (50,50) with radius 30 and fill it blue.\" The browser (or renderer) interprets these instructions and draws the image at whatever size is needed.\n\n### Strengths\n\n- **Infinite scalability** — looks perfect at any size, from a 16px favicon to a building-sized billboard\n- **Tiny file sizes** for logos, icons, and illustrations — often under 5KB\n- **Editable with code** — you can manipulate SVG with CSS and JavaScript\n- **SEO-friendly** — text inside SVGs is indexable by search engines\n- **Accessible** — supports `\u003ctitle\u003e` and `\u003cdesc\u003e` elements for screen readers\n- **Animatable** — CSS transitions, SMIL, and JavaScript all work on SVG elements\n\n### Weaknesses\n\n- **Not suitable for photographs** — recreating photographic detail in vectors results in enormous files\n- **Complex illustrations** can become heavy if they contain thousands of paths\n- **Learning curve** — editing raw SVG XML requires some technical knowledge\n\n### Best Use Cases\n\n- Company logos and brand marks\n- Icons and UI elements\n- Illustrations and infographics\n- Charts and data visualizations\n- Animated web graphics\n- Favicon sets (one file for all sizes)\n\n### Typical File Sizes\n\n| Content | SVG Size | PNG Equivalent |\n|---------|----------|----------------|\n| Simple logo | 2-5 KB | 15-50 KB |\n| Icon set (20 icons) | 15-30 KB | 100-200 KB |\n| Detailed illustration | 50-200 KB | 300 KB - 2 MB |\n\n:::tip\nIf your image consists of shapes, text, or line art — SVG is almost always the right choice. You can convert existing PNG/JPG logos to SVG using AI-powered tools like [VectoSolve](https://vectosolve.com) for instant, high-quality vectorization.\n:::\n\n## PNG — Portable Network Graphics\n\n### What It Is\n\nPNG is a lossless raster format that supports transparency. It stores every pixel exactly as defined, without any compression artifacts.\n\n### Strengths\n\n- **Lossless quality** — no compression artifacts, ever\n- **Transparency support** — full alpha channel (256 levels of transparency)\n- **Universal support** — works everywhere, in every browser and application\n- **Good for screenshots** — preserves text and UI elements perfectly\n\n### Weaknesses\n\n- **Large file sizes** — lossless compression means bigger files than JPG or WebP\n- **Resolution-dependent** — a 200×200 PNG will look blurry at 400×400\n- **No animation support** (APNG exists but has limited adoption)\n- **Overkill for photographs** — JPG or WebP achieve similar visual quality at a fraction of the size\n\n### Best Use Cases\n\n- Screenshots and screen recordings\n- Images with transparency (product photos on transparent backgrounds)\n- UI assets where pixel-perfect accuracy matters\n- Digital art with flat colors and sharp edges\n- Source files for further editing (before final export)\n\n### PNG-8 vs PNG-24 vs PNG-32\n\n| Variant | Colors | Transparency | Use Case |\n|---------|--------|-------------|----------|\n| PNG-8 | 256 | Binary (on/off) | Simple icons, web buttons |\n| PNG-24 | 16.7M | None | Screenshots, detailed images |\n| PNG-32 | 16.7M | Alpha channel | Anything needing smooth transparency |\n\n## JPG (JPEG) — Joint Photographic Experts Group\n\n### What It Is\n\nJPG is a lossy raster format optimized for photographs. It uses DCT (Discrete Cosine Transform) compression to dramatically reduce file sizes by discarding visual information that the human eye is less likely to notice.\n\n### Strengths\n\n- **Excellent compression** for photographs — 10:1 ratio with minimal visible quality loss\n- **Small file sizes** — ideal for large photos and image-heavy pages\n- **Universal support** — every device, browser, and application supports JPG\n- **Adjustable quality** — you control the size/quality tradeoff (0-100%)\n- **EXIF metadata** — stores camera settings, GPS data, timestamps\n\n### Weaknesses\n\n- **Lossy compression** — quality degrades with each re-save\n- **No transparency** — always has a solid background\n- **Compression artifacts** — visible on text, sharp edges, and flat-color areas\n- **Poor for logos and icons** — produces blurry edges and noticeable artifacts\n\n### Best Use Cases\n\n- Photography and photographic content\n- Hero images and background photos on websites\n- Product photography (on solid backgrounds)\n- Social media images\n- Email marketing images (broad compatibility)\n\n### Quality Settings Guide\n\n| Quality | File Size Reduction | Visible Artifacts | Best For |\n|---------|--------------------|--------------------|----------|\n| 90-100% | 2-5x | None | Print, archival |\n| 75-85% | 5-10x | Minimal | Web (recommended) |\n| 50-70% | 10-20x | Noticeable on zoom | Thumbnails, previews |\n| Below 50% | 20x+ | Obvious | Placeholder images only |\n\n:::warning\nNever use JPG for logos, icons, or text-heavy images. The compression artifacts will make them look unprofessional. Use SVG or PNG instead.\n:::\n\n## WebP — Google's Modern Format\n\n### What It Is\n\nWebP is a modern image format developed by Google that supports both lossy and lossless compression, plus transparency and animation. It was designed to replace both JPG and PNG with smaller files at equal quality.\n\n### Strengths\n\n- **25-35% smaller** than equivalent JPG at the same visual quality\n- **26% smaller** than equivalent PNG for lossless compression\n- **Supports transparency** (like PNG) and animation (like GIF)\n- **Both lossy and lossless** modes in one format\n- **97%+ browser support** as of 2026\n\n### Weaknesses\n\n- **Not universally editable** — some older design tools don't support it natively\n- **Older browsers** (IE11, very old Safari) don't support it\n- **Lossy mode** still has artifacts on hard edges (better than JPG, but still visible)\n- **Not ideal for print** — most print workflows expect JPG, PNG, TIFF, or PDF\n\n### Best Use Cases\n\n- Web photographs (replacing JPG)\n- Web graphics with transparency (replacing PNG)\n- E-commerce product images\n- Content-heavy websites (blogs, news sites)\n- Progressive web apps\n\n### WebP vs JPG File Size Comparison\n\n| Image Type | JPG (80% quality) | WebP (80% quality) | Savings |\n|-----------|-------------------|---------------------|---------|\n| Landscape photo | 250 KB | 170 KB | 32% |\n| Product photo | 180 KB | 125 KB | 31% |\n| UI screenshot | 300 KB | 200 KB | 33% |\n| Portrait photo | 200 KB | 140 KB | 30% |\n\n## GIF — Graphics Interchange Format\n\n### What It Is\n\nGIF is one of the oldest web image formats (1987). It supports animation and basic transparency, but is limited to a 256-color palette.\n\n### Strengths\n\n- **Animation support** — the original animated image format for the web\n- **Universal support** — works literally everywhere\n- **Small files** for simple animations with limited colors\n- **Binary transparency** — supports transparent backgrounds (on/off only)\n\n### Weaknesses\n\n- **256 color limit** — causes visible banding and dithering on photographs\n- **Large animated files** — a 5-second GIF can easily exceed 5-10 MB\n- **No alpha transparency** — only fully transparent or fully opaque pixels\n- **Outdated compression** — WebP and AVIF achieve better animation at smaller sizes\n\n### Best Use Cases\n\n- Short, simple animations (loading spinners, micro-interactions)\n- Memes and reaction images (cultural standard)\n- Email marketing (broadest animation support in email clients)\n- Simple pixel art\n\n:::tip\nFor web animations, consider replacing GIF with WebP animations (33% smaller), CSS animations (for UI elements), or short MP4/WebM videos (90%+ smaller for complex animations).\n:::\n\n## The Decision Flowchart\n\nHere is a simple decision process for choosing the right format:\n\n**Step 1: Is it a logo, icon, or illustration with shapes/lines?**\n→ Yes: **Use SVG**\n\n**Step 2: Does it need transparency?**\n→ Yes + Web only: **Use WebP**\n→ Yes + Universal compatibility needed: **Use PNG**\n\n**Step 3: Is it a photograph?**\n→ Yes + Web only: **Use WebP**\n→ Yes + Universal compatibility needed: **Use JPG**\n\n**Step 4: Does it need animation?**\n→ Yes + Short/simple: **Use GIF or WebP**\n→ Yes + Complex/long: **Use MP4/WebM video**\n\n**Step 5: Default**\n→ Web: **WebP**\n→ Everything else: **PNG**\n\n## Format Comparison at a Glance\n\n| Feature | SVG | PNG | JPG | WebP | GIF |\n|---------|-----|-----|-----|------|-----|\n| Type | Vector | Raster | Raster | Raster | Raster |\n| Compression | N/A | Lossless | Lossy | Both | Lossless |\n| Transparency | Yes | Yes (alpha) | No | Yes (alpha) | Yes (binary) |\n| Animation | Yes | Limited | No | Yes | Yes |\n| Max Colors | Unlimited | 16.7M | 16.7M | 16.7M | 256 |\n| Scalability | Infinite | Fixed | Fixed | Fixed | Fixed |\n| Browser Support | 98%+ | 100% | 100% | 97%+ | 100% |\n| Best File Size | Logos/icons | Screenshots | Photos | All web images | Simple animations |\n| Editable with code | Yes | No | No | No | No |\n| SEO (text indexing) | Yes | No | No | No | No |\n| Print-ready | Yes | Yes | Yes | Limited | No |\n\n## Performance Impact: Real Numbers\n\nImage format choice has a direct impact on web performance. Here are typical improvements from format optimization on a content-heavy website:\n\n- **Switching photos from PNG to WebP**: 60-70% reduction in image payload\n- **Switching photos from JPG to WebP**: 25-35% reduction\n- **Switching logos/icons from PNG to SVG**: 70-90% reduction, plus infinite scalability\n- **Replacing GIF animations with WebP**: 30-50% reduction\n\nFor a typical website with 20 images on a page, optimizing formats alone can reduce page load time by 1-3 seconds and save 500KB-2MB of bandwidth per page load.\n\n:::takeaways\n- **SVG** for logos, icons, illustrations — unbeatable at any scale\n- **WebP** for web photographs and graphics — best balance of quality and size\n- **PNG** when you need lossless quality + universal compatibility + transparency\n- **JPG** for photographs that need universal compatibility (email, legacy systems)\n- **GIF** only for simple animations in contexts that don't support WebP\n- Converting raster logos to SVG gives the biggest quality improvement — try it with [VectoSolve](https://vectosolve.com/png-to-svg)\n:::\n\n## What About AVIF?\n\nAVIF (AV1 Image File Format) is the newest contender, offering even better compression than WebP. However, as of early 2026:\n\n- Browser support is at ~92% (missing in some older mobile browsers)\n- Encoding is significantly slower than WebP\n- Tool support is still catching up\n- For most use cases, WebP offers the best balance of support, quality, and tooling\n\nAVIF is worth watching, but WebP remains the safer choice for production websites today.\n\n## Converting Between Formats\n\nThe most common conversion needs:\n\n1. **PNG/JPG logo → SVG**: Use AI-powered vectorization to convert raster logos to infinitely scalable vectors. This is the single biggest quality upgrade most brands can make.\n\n2. **PNG → WebP**: Use build tools (Next.js Image, Sharp, Squoosh) for automatic conversion during deployment.\n\n3. **GIF → WebP/MP4**: Convert animated GIFs to save 30-90% bandwidth while maintaining visual quality.\n\n4. **SVG → PNG**: For contexts that require raster (email clients, some social media platforms), export SVG at the exact resolution needed.\n\n## Conclusion\n\nFormat choice is not about picking a \"winner\" — it is about matching the format to the content and context. SVG dominates for graphics and logos. WebP is the modern default for web photographs. PNG and JPG remain essential for universal compatibility. GIF holds on for simple animations and cultural relevance.\n\nThe biggest wins come from **converting raster logos and icons to SVG** (infinite scalability, tiny files) and **using WebP for all web photographs** (25-35% savings over JPG). 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