Brand Refresh Strategy: Vectorization as Foundation
Plan a successful brand refresh using vectorization. Learn how updating your visual assets creates a strong foundation for brand evolution.

Graphics & Design Experts
Our team of experienced designers and developers specializes in vector graphics, image conversion, and digital design optimization. With over 10 years of combined experience in graphic design and web development.
Brand Refresh Fundamentals
A brand refresh updates your visual identity while maintaining recognition. Vectorization is the critical first step in creating scalable, future-ready brand assets.
When to Refresh
Refresh Triggers
Signs You Need Refresh:
Logo looks dated
Inconsistent applications
Quality degradation
Market repositioning
Company evolution
Refresh vs Rebrand
Refresh: Evolution
Update existing identity
Modernize look
Improve quality
Maintain recognition Rebrand: Revolution
New identity
New positioning
Major change
Fresh start
Assessment Phase
Current State Audit
Audit Checklist:
□ All logo files collected
□ File formats documented
□ Quality assessed
□ Usage inventory
□ Inconsistencies noted
Common Issues Found
Typical Problems:
No vector files exist
Multiple logo versions
Outdated color specs
Inconsistent usage
Quality degradation
Vectorization Strategy
Priority Order
Vectorization Priorities:
Primary logo
Logo variations
Secondary marks
Icons and symbols
Graphic elements
Process Overview
Vectorization Steps:
Gather best sources
Prepare for conversion
Convert with Vectosolve
Refine and optimize
Create variations
Logo Modernization
Update Approaches
Modernization Options:
Simplify complexity
Update colors
Refine proportions
Improve legibility
Add flexibility
Maintaining Recognition
Recognition Elements:
Core shape
Primary color
Key features
Overall impression
Color System Update
Color Audit
Color Assessment:
Document current usage
Identify variations
Test print accuracy
Define official specs
New Color Definition
Color Specifications:
Primary: [name]
HEX: #XXXXXX
RGB: R G B
CMYK: C M Y K
Pantone: PMS XXXSecondary: [name]
[same format]
Asset Library Development
Complete Asset Set
Asset Library Contents:
/brand
/logos
primary/
horizontal/
stacked/
icon/
/colors
swatches/
palettes/
/typography
fonts/
styles/
/elements
patterns/
icons/
Format Coverage
Format Requirements:
Vector: SVG, AI, EPS, PDF
Raster: PNG (various sizes)
Office: PNG, JPG
Web: SVG, optimized PNG
Print: PDF, EPS (CMYK)
Guidelines Development
Essential Guidelines
Guidelines Contents:
Logo usage
Clear space
Size minimums
Color usage
Typography
Do's and Don'ts
Documentation Level
Documentation Options:
Basic: 2-4 page PDF
Standard: 10-20 page guide
Comprehensive: Full manual
Digital: Interactive brand portal
Rollout Planning
Phased Approach
Rollout Phases:
Phase 1: Digital presence
Phase 2: Marketing materials
Phase 3: Print collateral
Phase 4: Signage/physical
Phase 5: Complete transition
Priority Applications
High Priority:
Website
Email signatures
Social media
Business cards
Key marketing
Stakeholder Management
Internal Communication
Communication Plan:
Announce refresh
Share guidelines
Provide assets
Train teams
Monitor usage
Change Management
Support Structure:
Asset access portal
FAQ document
Point of contact
Feedback channel
Vendor Coordination
Vendor Updates
Vendor Communication:
Share new assets
Provide specifications
Update templates
Confirm understanding
Quality Control
QC Process:
Review proofs
Check applications
Verify consistency
Address issues
Legacy Transition
Phasing Out Old Assets
Transition Steps:
Identify old assets
Create replacement plan
Update systematically
Remove old files
Document completion
Timeline Management
Realistic Timelines:
Digital: 1-2 weeks
Print inventory: Use up existing
New materials: 2-4 weeks
Signage: 1-3 months
Full transition: 3-6 months
Measuring Success
Success Metrics
Metrics to Track:
Brand consistency score
Stakeholder satisfaction
Production efficiency
Quality complaints
Before/After Comparison
Document Results:
Visual comparison
Quality improvement
Efficiency gains
Feedback collected
Cost Considerations
Budget Planning
Cost Categories:
Vectorization
Refinement
Guidelines
Implementation
Training
ROI Factors
Value Created:
Consistent quality
Faster production
Professional appearance
Long-term flexibility
Tools and Resources
Vectosolve's Role
Vectosolve Benefits:
Fast logo conversion
Affordable starting point
Quality output
Multiple formats
Additional Tools
Supporting Tools:
Design: Adobe CC, Figma
Guidelines: Frontify, Brandfolder
Distribution: DAM systems
Conclusion
A successful brand refresh starts with proper vectorization. By converting your visual assets to scalable vectors, you create a foundation for consistent, high-quality brand expression across all touchpoints. Start your brand refresh with Vectosolve and build from there.