Case Study: Complete Brand Vectorization Project
Real-world case study of a comprehensive brand vectorization project. Learn the process, challenges, solutions, and measurable results achieved.
Graphics & Design Experts
Our team of experienced designers and developers specializes in vector graphics, image conversion, and digital design optimization. With over 10 years of combined experience in graphic design and web development.
Project Overview
This case study documents a complete brand vectorization project for a mid-sized company transitioning from outdated raster graphics to a modern, scalable vector-based brand system.
Client Background
Initial Situation
Client Profile:
Industry: Consumer products
Years in business: 15
Logo age: 12 years
Brand assets: Scattered, inconsistent
Primary issue: Quality degradation
Pain Points
Problems Identified:
Pixelated logo on signage
Inconsistent brand application
No source files available
Multiple unofficial versions
Print quality issues
Discovery Phase
Asset Audit
Audit Results:
Files found: 47 logo variants
Usable: 12 files
Vector format: 0
Highest quality: 800×600 JPG
Stakeholder Interviews
Key findings:
Project Scope
Deliverables Defined
Project Scope:
Master vector logo
Color variations
Size variations
File format library
Basic brand guidelines
Team training
Timeline
Project Schedule:
Week 1: Discovery and planning
Week 2: Vectorization and refinement
Week 3: Variations and exports
Week 4: Guidelines and handoff
Vectorization Process
Source Selection
Source Analysis:
Evaluated 12 candidate files
Selected highest fidelity version
Cleaned and prepared for conversion
Conversion with Vectosolve
Conversion Steps:
Uploaded cleaned PNG
Reviewed vector preview
Downloaded SVG
Opened in design software
Refined paths
Refinement Work
Refinements Made:
Smoothed curves
Aligned points
Corrected colors
Balanced proportions
Cleaned details
Color Standardization
Color Audit
Color Discovery:
Found 8 different "blue" versions
Ranged from #1E4D78 to #2A6DB0
No official specification
Print varied significantly
Color Definition
Final Color Specs:
Primary Blue: #1E56A0
Secondary Blue: #4A90D9
Neutral Gray: #4A4A4A
White: #FFFFFFPantone: 7462 C
CMYK: C:87 M:58 Y:14 K:2
File Format Library
Deliverable Set
File Deliverables:
/brand-assets
/master
logo_master.svg
logo_master.ai
/web
logo.svg
logo_light.svg
logo_dark.svg
favicon.svg
/print
logo_CMYK.pdf
logo_CMYK.eps
logo_pantone.eps
/office
logo_large.png
logo_medium.png
logo_small.png
email_signature.png
/social
profile_400.png
cover_fb.png
cover_linkedin.png
Organization System
Naming Convention:
logo_[variation]_[color]_[size].[format]
Example: logo_horizontal_blue_1000px.png
Brand Guidelines
Document Structure
Guidelines Contents:
Logo usage rules
Clear space requirements
Minimum sizes
Color specifications
Typography guidance
Do's and Don'ts
File format guide
Key Rules Established
Usage Rules:
Minimum size: 1" / 72px
Clear space: 0.5× logo height
No modification allowed
Approved colors only
Results and Impact
Quantifiable Improvements
Measurable Results:
Print quality: Perfect at any size
File requests: Answered immediately
Brand consistency: 100% improvement
Production time: 60% reduction
Business Impact
Business Outcomes:
Professional signage installed
Consistent marketing materials
Faster vendor fulfillment
Improved brand perception
Cost Analysis
Project Investment
Cost Breakdown:
Vectorization: $200
Refinement: $300
Guidelines: $400
Training: $200
Total: $1,100Traditional quote: $3,000-5,000
Savings: 60-75%
ROI Calculation
ROI Factors:
Eliminated re-creation costs
Reduced production time
Avoided quality complaints
Prevented brand damage
Estimated annual value: $5,000+
Lessons Learned
What Worked
Success Factors:
Thorough discovery
Quality source selection
Systematic approach
Clear deliverables
Stakeholder involvement
Challenges Overcome
Challenges:
No original files
Multiple stakeholder opinions
Color inconsistency
Legacy material transition
Client Testimonial
Feedback
"The vectorization project transformed our brand presence. We finally have consistent, high-quality logos that work everywhere. The investment paid for itself within the first month."
Recommendations
For Similar Projects
Project Tips:
Start with thorough audit
Select best source material
Define scope clearly
Include all stakeholders
Document everything
Provide training
Vectosolve Role
Automation benefits:
Conclusion
This brand vectorization project demonstrates the value of transitioning from raster to vector graphics. With systematic planning, the right tools, and proper execution, companies can achieve significant improvements in brand consistency and operational efficiency. Vectosolve provided the foundation for fast, affordable conversion.