Upscaling Logos and Brand Assets: When and How to Enhance Your Branding

# Upscaling Logos and Brand Assets

Every business eventually faces this problem: you need your logo in a larger size, but you can't find the original files. AI upscaling and vectorization can both help—here's when to use each.

The Lost Logo Problem

It happens more often than you'd think:

Original designer no longer available

Files lost in old computer or server migration

Only have a small version from the website

Inherited a business with no original assets

Upscaling vs. Vectorization: Which Do You Need?

Choose Upscaling When:

You need a larger raster image (PNG, JPG)

The logo has photographs or complex gradients

You need a quick solution

The logo will be used at a specific size

Choose Vectorization When:

You need infinite scalability

The logo needs to work at any size

You're creating signage or large format prints

The logo has clean lines and solid colors

AI Upscaling for Brand Assets

Beyond logos, AI upscaling helps with:

Marketing Materials

Brochure images that are too small

Old trade show graphics

Website banners needing higher resolution

Social Media Assets

Profile pictures across platforms

Cover images for different sizes

Ad creative that needs to scale

Print Collateral

Business card logos

Letterhead graphics

Packaging design elements

Best Practices for Logo Upscaling

Start with the cleanest version - Avoid heavily compressed JPEGs

Remove backgrounds first - Use our background removal tool before upscaling

2x is often enough - Going from 500px to 1000px solves most needs

Consider vectorization after - Upscale first, then vectorize for ultimate flexibility

Rescue Your Brand Assets

Don't let missing original files hold back your business. Try VectoSolve's AI upscaler or vectorizer to restore your brand assets.