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When there is no time to send it out

The job ships Monday and the file is wrong

Every shop knows this one. The order is approved, the schedule is set, and the artwork the customer sent cannot go anywhere near a machine. The art service quotes 24 hours and charges more for rush — and 24 hours is the thing you do not have.

Three versions of the same afternoon

Friday 4pm, ships Monday
What arrives
Customer sends a logo off their website
What normally happens
A 24-hour art service returns it Monday morning at best, and you have lost the weekend of press time you had scheduled.
The other option
Convert it now, look at it, and either schedule the job or make the call to the customer today — not Monday.
Client approves at 11am, event is tomorrow
What arrives
A screenshot from a slide deck
What normally happens
Rush surcharges of 25-50% are common, and the file still has to come back before you can burn a screen or load the machine.
The other option
Seconds instead of hours. If the automatic result holds up, the surcharge disappears along with the wait.
Reorder, and nobody kept the file
What arrives
You have a printed sample and a low-resolution proof
What normally happens
You are paying twice for artwork you already produced once, on a job you already quoted at a price that assumed you had it.
The other option
Convert from the proof if it is clean enough. Keep the vector this time.

The part that actually costs you

The rush surcharge is 25-50% on a fee that is already $15-60. Annoying, but survivable. What actually costs you is the press sitting idle, the slot you cannot fill, and the customer you have to call back on Monday to explain a delay that was never yours.

Converting the file yourself does not make you faster at printing. It removes the gap between the order being approved and the work being schedulable.

Do not rush the hard ones. A photo of a sample, a hand-drawn mark, a faded print: those need someone to decide what the logo is supposed to be. Pushed through fast, they look acceptable on screen and fail during the run — which costs more than the delay would have.

Convert the file now

First one free, no account. Exports SVG, EPS, PDF, DXF, DST and PES.

Questions

What does rush artwork normally cost?

Published rush surcharges commonly run 25-50% on top of the standard art charge, which itself typically sits around $50 an hour or $15-60 per file. Ranges observed across published service pricing, checked August 2026. The real cost is usually the schedule, not the fee.

Is a fast conversion worse than a slow one?

Not inherently. Speed and quality are trading against different things: a human is slower because they are making judgement calls, not because slowness improves the trace. On a clean logo there are few judgement calls to make, which is exactly why that case automates well.

What should I never rush?

Anything where the source has to be interpreted rather than followed: a photo of a sample, a hand-drawn mark, a faded print. Rushing those produces a file that looks fine on screen and fails on the press, and you find out during the run.

How do I tell the customer their file is the problem without losing the job?

Show them, do not tell them. Convert it, show the result next to what they sent, and let them see the difference. It moves the conversation from "your file is bad" to "here is what we can produce" in about thirty seconds.

Can we just keep a designer on standby?

Some shops do, and it works if your rush volume is steady. Most rush work is lumpy, and paying for standby capacity you use twice a month is worse than either outsourcing or automating the routine part.

Doing this for customers?

If production under deadline is your business, you are probably paying per file.

An outside art service charges 6 to 26 dollars a logo and comes back the next day. Redrawing it yourself costs half an hour you could bill. A year here is $49 for 25 conversions every month, every machine format included, which works out cheaper than two outsourced logos.

Everything on this page stays free. This is only worth it if you do volume.